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Nationality: French
Age: 43
Marital Status: Married,
three children
Residency: Thailand
since July 1992
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Fluent in Thai, 8 years experience
managing a business press office in Bangkok
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Expertise in market studies
and Economic Intelligence
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Strong creative and management
skills in print and electronic media
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Extensive experience in public
relations and multicultural management
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15 years working experience
in Thailand
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Excellent connections with
Thai press
PROFESSIONAL EXPERIENCE
Since 1999 Director of UBIFRANCE
Press Office, Bangkok, Thailand
Promoting French products and technologies through
the trade press
More than 600 press releases and articles published
per year
Awarded as « Most efficient PR » by Positioning magazine in April
2004
Countries covered: Thailand, Indonesia, Malaysia, Philippines
Languages used for profession: Thai, English, French
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Consulting in communication strategies, media planning
- Economic intelligence, sectoral monitoring
- Prospecting clients and negotiating contracts
- Financial and administrative management of the Press Office
- Implementing ISO 9001 quality management system
- Developing a network of regional media contacts
- Composing and dispatching press releases
- Organizing media events: interviews, tours of industrial sites,
press conferences, press trips to France...
- Analyzing impact of media campaigns
1992-1999 Business consultant, Bangkok, Thailand
Providing SME and consulting firms with accurate
market information
Clients: Saint-Gobain, Eurocost, Prodiex, Creative
Online Publications,
Stanton Emms & Sia…
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Carrying out market surveys and research for suppliers
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Performing interpretation missions (French-Thai)
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Conducting cost-of-living analysis on the Bangkok metropolitan area
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Providing full scale Internet services
1992-1999 Teacher of French as a Foreign Language, Silpakorn University,
Bangkok, Thailand
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Planning and teaching core curriculum courses in conversation and composition
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Planning and teaching special courses in business and secretarial French
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Preparing and marking
year-end exams
1989-1992 Accounts Manager, Hewlett Packard, Le Plessis-Robinson,
France
Selling and managing hardware maintenance accounts valued at U.S. $ 2 million
- Prospecting clients
and negotiating contracts
- Responding to client
complaints and inquiries
- Forecasting revenue
and monitoring cost control
- Conducting research
and analysis of the hardware maintenance market
Collaborating in the launch of the national Multi-Vendors Support Program
- Preparing feasibility
studies for potential clients
- Analyzing cost and
set prices
- Designing and writing
copy for promotional brochures
EDUCATION AND TRAINING
International Institute for Commerce and Marketing, Paris, France
Specialization in International Marketing Strategies Degree:1986
1987 Ina Schaeffler, Hombourg,
Germany: 3 months
Leading multinational
needle bearings manufacturer
1986 Euroglass,
White Plains, USA: 3 months
North American subsidiary
of one of the largest multinational glass manufacturer
Training courses: Optimization
of commercial results, Microsoft Office 2000,
Principles of sales management, Efficient phone communication,
Neuro-linguistic programming...
LANGUAGES
- French: Native Language
- English: Fluent
- Thai: Fluent speaking, advanced
writing and reading
Institute of Oriental Languages
and Civilizations, Paris, France:
Two-year course. Resident of Thailand since
1992
Ability to read and translate economic articles from the Thai press
and financial analyses from securities
- German: Good Ability, Goethe Institute Certificate: German as Foreign
Language
COMPUTER SOFTWARE
Word, Excel, Access, Powerpoint, Photoshop, Dreamweaver among others
Created several personal
and professional Web sites using HTML and JavaScripts programming
Proficiency in referencing
with Directories and Search Engines
INTERESTS
History, Strategy board
games
Communication technology
(Internet, NLP…)
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